Writer, Copywriter, Storyteller

The Pen is Mightier Than The Sword

TKBwrites tells Your B2B Story and strengthens your customer relations.  I build your “know, like, and trust” factor with powerful documents.  This factor is vital for creating long term customer relationships.

Your B2B Story

Every contact provides an opportunity.  Capitalize on your opportunities.  Make your customers feel like they know you. Have your documents tell Your B2B Story. 

In life, everything grows, develops, evolves.  Businesses adapt to changes in the markets and the changing times or they fail.  Tell your story to your customers, be recognized as a business that understands the changing business world.

Your B2B Story is your history.  The people, products, and services that have evolved and united form the heart and soul of your company.  The focused team that serves your customers. 

How you convey your information to your B2B customers defines your company, especially in long form content.  My specialty is long form documents. My carefully refined style conveys information in a friendly, storytelling style that people enjoy reading.

Hard work and dedication allowed me to become a world class fencer.  Those same skills are applied to my writing. The skillfully wielded pen shows its own strength in a story where it can build entire worlds.  Get to know the abilities I offer you. 

Present documents that convey a likable professional image that creates trust.  Trust is essential for the reader to become a customer.  Build a relationship that makes your customers describe your business as elite.

Ready to talk?  Contact TKB.

Storyteller 

Why am I the one to tell Your B2B Story? 

The same elite skills I developed with the sword and the pen is how I tell Your B2B Story.  Thru school, then college we were all taught formal writing.  Paralegal training and work in corporate compliance focused on presenting the facts. 

Remember the famous quote from Dragnet where Sgt. Joe Friday always said in a very dry, solemn voice, “Just the fact ma’am.”

I was never satisfied with just the facts.  I always strived to make my business writing interesting, memorable, easy to read like my fiction writing.  

Rudyard Kipling said, “If history were taught in the form of stories, it would never be forgotten.”

Studying multiple forms of copywriting is how I learned advanced writing styles.  My styles converged.  What has evolved is a combination of my best skills; carefully researched facts with the persuasive techniques told in the easy-to-read and remember style of a story.

My commitment is to do my best to develop Your B2B Story. I will not settle for less nor ask you to settle for less!

 

EXAMPLES: Below are two examples of a short case study. 

Kinnear Office Furnishings had a short 350 word limit.  In version 1 I put all the essential elements together.  It makes a pretty good case study.  However, I knew it could be better. Compare the two versions for yourself.  I think you will agree version 2 shows pretty good is not good enough.

Kinnear Office Furnishings Case Study version 1   KOF Case Study v1

Kinnear Office Furnishings Case Study version 2  KOF Case Study v2